Fido is back, as is his hacks to keep you cool and refreshed.

Creative Director Copy: Brian Weisenthal

Creative Director Copy: Beth Kushner

Our 2020 global 7 up campaign to bring Fido back was cut short because of Covid. The above TV spot reflects the new direction to amplify Fido's ability to hack any stressful situation to bring fun, refreshment and a sense of chill.